Session type:


Presented by:

Patrick William Jordan

University of Middlesex

Session time:

28 Jun 14:15 15:15

Session duration:

60 minutes

About the session

This presentation introduces a four-dimensional approach to understanding humans, both in terms of their characteristics and the benefits they seek from a user experience.

The four dimensions are:

Physical (to do with the body and the senses)

Psychological (cognition and emotion)

Social (relationships and status)

Ideological (tastes and values).

Participant Takeaways:

  • An understanding of the 4 dimensions of human experience
  • Tips, techniques and data sources for researching each of the dimensions
  • Tips, techniques and data sources for designing user experiences on each of the dimensions
  • A simple framework that can be applied instantly to participants' work

User Experience, Product Design, Service Design


About the speaker(s)